Soundtrack Success of Sivaji

The audio of Sivaji, which opened up on April 2, 2007 saw the biggest response to an audio track since the Rajiv Menon multistarrer, Kandukondain Kandukondain, which also had music by A. R. Rahman.[140] There was a pre-order of about 105,000 CDs and 90,000 cassettes, before the release in Tamil Nadu, India. Repeat orders were received even by the close of the first day and many retail outlets reported stock outs.[140] By the end of April 2, the total CD sales has notched up to about 140,000 and cassettes have touched 108,000 sales. On April 2, 2007 80,000 CDs were sold and there was a request of a further 100,000 to meet the demand of the customers.[141] On the overseas front, the sales of CDs in Malaysia and Singapore reportedly set new records for Tamil films in terms of the amount of tracks sold.[140] The Telugu version of the soundtrack has become the most popular album within a fortnight of its release. [142]
Within the first three days of the release of the Sivaji audio over 150,000 phone treats (ringtones, truetones and wallpapers) had been downloaded.[143] Over Rs. 5,000,000 ($117,000) has been made from this.[143] On the ring tone department, 200, 000 ring tones have been downloaded as of April 12, 2007. The popularity rating for ring tones of Sivaji songs are – Athiradee tops the list, followed by Vaaji Vaaji and Style finishing a close third.[140]
According to a source at the AVM Productions, its audio distribution wing had supplied nearly five lakhs audio CDs and cassettes all over South India with an amazing response in Mumbai as well. More than 38,000 CDs were sold in Kerala alone. It is for the very first time that an audio in a different language has sold in the state in such a huge number. Incidentally, there were reports of long queues outside shops waiting to purchase the audio of Sivaji. One man came with a mini CD player, listened to the songs outside the shop itself and even distributed sweets all around.[